Main Street the Business to Business Magazine

Advising - by Jean Loxley-Barnard



THE EXPERT FACTOR

I believe in experts. Take neurosurgery for instance. Does anyone look for the cheapest neurosurgeon?

Of course not. The stakes are too high.

Let’s consider something with less extreme consequences, like wanting Italian food. If we’re craving homemade ravioli, are we going to open a can? Or are we going to go to a restaurant with authentic Italian food? I believe we'll opt for the real thing! And we don’t care if it is more expensive than the everyday pizza parlor.

When we look at advertising for our business, we have a lot at stake. Everyone wants results that bring:

1. Potential long-term customers.

(Not those who follow the cheapest offers.)

2. Qualified customers who want quality work.

3. Customers who understand that we get what we pay for.

4. Recognition and respect for the advertiser. (A professionally-produced, tasteful story is our signature product.)

With these needs in mind, we designed our Loxley-Barnard Family Publications. These include Main Street the Business to Business Magazine, Doctor to Doctor Magazine, and The Shoppers. (We publish 10 separate editions of The Shopper, serving Southside and Northeastern North Carolina.)

And the expert factor?
With 35 years in advertising, we
know what works.
Sixteen full-time
team members,
most of whom have been
together for at least a decade,
are a well-oiled
machine and
take great pride in producing
magazines with information
and substance.

Here’s what works to get advertisers the best results:

1. Direct Mail – 100,000 Shoppers mailed monthly in 10 editions to Southside Hampton Roads and Northeastern North Carolina; 29,000 businesses mailed every quarter by Main Street; 9,500 doctors, dentists and medical personnel mailed Doctor to Doctor Magazine twice a year.

2. Stories of business owners, professionals, retailers, etc. telling people who want to do business with neighbors who they are and what they do.

3. Informational columns from experts in their fields.

4. Tasteful ads offering products and services.

5. Short video clips of you and your business.

6. Q&As you want to know.

7. Gathering photos of friends and neighbors having a great time.

8. Informational pieces on a wealth of community and charitable events and organizations.

And the expert factor? With 35 years in advertising, we know what works. Sixteen full-time team members, most of whom have been together for at least a decade, are a well-oiled machine and take great pride in producing magazines with information and substance.

We recommend that potential advertisers check us out with our current advertisers. All ten Shoppers, for instance, are online at TheShopper.com. Anyone can go through as many issues as they wish and call any advertiser to gauge response. We also recommend asking their own clients if they read and enjoy The Shopper that comes in their mailbox.



Jean Loxley-Barnard has been a writer all her life and studied both sociology and psychology at George Washington University where she earned a B.A. Her company, The Shopper, Inc., encompasses all the Loxley-Barnard family publications 11 Shopper Magazines, Doctor to Doctor Magazine and Main Street The Business to Business Magazine. She has been in the advertising, consulting and publishing business for 35 years.



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